The innovative feature
that distinguishes „Willie” from other conventional buses is the design
of the side elevations, which are made of transparent LCD screens. This
technology is already in serial production and application in different
parts of the world – the transparent screen may at any moment function
like a typical display unit, incorporating even touch control functions.
Today, the city bus can be transformed into a mobile billboard displaying
advertisements or film clips in the most attractive parts of town or
provide passengers with additional information and entertainment such
as route plans, weather reports, press and TV coverage as well as tourist
information presented at bus stops in an eye-catching way.
„Willie” represents minimalistic and elegant design that emphasizes the
functional aspect of this mode of transport. The large, smooth surfaces
and soft rounded outer frame create a sense of serenity and peacefulness.
This is offset by a stylishly organic, simply chaotic structure that forms
the construction of the bus frame. The refreshingly new solution takes on
a special effect after the interior is illuminated, creating an impression of
restless energy attempting to cut through the unblemished surface of the glass.
The benefits for passengers and the commercial significance for
advertisers derived from this innovative project may soon become the
way of the future.